£3m over 5 years

Give DIFFerently   

We engage with our businesses every day and their most common area of concern is the large increase in begging or homeless on Cardiff’s streets. Homelessness is a complex issue that cannot be tackled by one organisation alone. This is why FOR Cardiff brought together a group of key organisations to develop a method to allow the people of Cardiff to give money and help move people away from homelessness. We call this project Give DIFFerently.

The campaign, funded by FOR Cardiff, allows people to donate to a central pot via a text-to-donate number. Donations will go into a fund managed by the Community Foundation in Wales and individuals will be able to access small grants to help bring about positive change at a crucial moment in their lives. From clothing or transport for a job interview, to household items for a new tenancy, all the money raised will directly help people move away from homelessness.

The initiative is being supported by frontline services in Cardiff including The Big Issue Cymru, Cardiff Council, Huggard, the Salvation Army, South Wales Police and The Wallich.

To give differently, text DIFF20 followed by the amount you wish to donate to 70070. For more information, visit http://givedifferently.wales/

New Radio Supplier

After listening to feedback from businesses, FOR Cardiff (formerly Cardiff BID) are delighted to announce that we have responded by agreeing a new contract with Cardiff-based radio experts M.R.S. Communications. Commencing in January 2018 businesses will be provided with a secure radio system which will be FREE for the first 6 months and then just £194 plus VAT for the next 6 months. In year 2 and onwards the cost will be £389 plus VAT and held at this price until 2021. There is also a free earpiece for businesses involved in the night time economy.

From our experience of hiring radios for our Street Ambassadors this year, this is a potential saving in excess of £200 per radio per year and over £400 compared with M.R.S.’s year one charge. As a result, we are very confident this represents excellent value for money, demonstrates our commitment to reducing your business overheads, whilst ensuring that radios are not cost prohibitive to businesses. Please remember that you can claim the VAT back on radio hire if you are registered.


FOR Cardiff have also set up a new Business Crime Reduction Partnership (BCRP) entitled Cardiff Against Business Crime (CABC). This new partnership has a Board of Management with commitments from varying sectors and these include Cardiff and Vale University Health Board, The Licensees Forum, Hoteliers Association, St. David’s Shopping Centre, The Morgan Quarter, FOR Cardiff, City of Cardiff Council, and Capitol Shopping Centre. A commitment has also been secured from South Wales Police and British Transport Police to engage with any newly established and constituted BCRP.

The Board of Management will ensure that business crime related issues are dealt with both proactively and reactively, ensuring the city remains safe and that new business crime initiatives are set up for the benefit of businesses, their employees and the public.

If you are interested in joining CABC (membership itself is free to FOR Cardiff levy payers) and having a Motorola radio for your business, please contact M.R.S. Communications Ltd on 02920 098646.  A representative from M.R.S. Communications will then discuss your requirements in more detail. Remember, you pay nothing for the first 6 months!


Over September and October the night life of Cardiff becomes invigorated as Freshers come out to explore their new city. This is a great time of year for the evening economy businesses as thousands of people come and take advantage of the city’s excellent offering. However, when there are occasions that people overindulge or simply haven’t quite got their bearings yet, the safety of these students is paramount.

As a result the BID are working in partnership with South Wales Police to fund a Student Safety Bus over Freshers to make sure that people are able to have a safe journey home.

6 Month Deep Clean  

In August 2017 we began a six-month deep-cleaning programme to ensure chosen parts of the city sparkle. As part of the wash up, businesses are being asked to suggest any areas to be cleaned via the Street Ambassadors. Suggestions will be used to inform a weekly programme of work for the cleansing team. This work is additional to the cleaning service undertaken by Cardiff Council.

The project is being rolled out following feedback that parts of Cardiff are beginning to look unkempt. The work will include sprucing up the streets, painting kerbside furniture, getting to work scraping off posters, stickers, removing grease and taking away waste.

Cardiff Street Pastors 

We’re delighted to announce that the BID is investing £20,000 into the Cardiff Street Pastor scheme. Through the BID’s investment this invaluable team will be able to support the evening economy better through increased patrols over busy periods such as the Champions League final and major events

Street Ambassadors

The BID have launched the team of Street Ambassadors, recruited to give local businesses a voice and make sure visitors to the city have the best possible experience during their stay.

The Street Ambassadors will take to the streets seven days a week (with cover from 7am-10pm) and will be the BID’s eyes and ears, recording issues affecting organisations within the BID area making sure that Wales’ capital operates effectively for the businesses and their customers. This red uniformed team will also be on hand to provide a warm welcome and helpful information for people visiting the capital. Want to know more? Watch this video or meet the team here

Floral Decoration

Cardiff has spent several summers without floral decoration. From the end of May the BID will be bringing colour back into the city by installing 380 hanging baskets and 30 three tier planters in locations across the city centre improving the visitor experience with a splash of colour.

Purple Flag

The BID are seeking to attain Purple Flag status for the city centre by Spring 2018. Purple Flag is a positive initiative that indicates an entertaining, diverse and safe night out. It is a ‘gold standard’ accreditation scheme aimed at raising the standard and appeal of the city centre., and a benchmark for good night time destinations.

Taxi Marshals 

Supporting the already thriving night time economy in Cardiff is a huge priority for the BID team, particularly when the eyes of the nation are on the city for large sporting events such as the Six Nations.

After consulting with the BID Night Time Economy group the decision was made to create a temporary taxi rank and fund three additional Taxi Marshals outside of Howell’s on St Mary Street during the Wales V Ireland Six Nations match on the 10th March. The BID has also funded the existing Taxi Marshal team to be able to work longer hours on that evening to ensure that visitors and residents will be able to benefit from safety and reassurance this invaluable team provide.

Targeted Street Cleaning

The appearance of the city centre streets has been highlighted to the BID as an area of significant concern to businesses. As a result, Cardiff BID conducted targeted additional street cleansing in the lead up to Christmas to ensure that the streets were presented in the best possible light over the festive period. This included street washing, flyposting removal, chewing gum removal, graffiti removal and utility box painting. A deep clean was also done in high footfall areas such as Queen Street, High Street, St Mary Street and Caroline Street.

We were delighted by the positive feedback from BID businesses and the results from the before and after photos speak for themselves. As one of the first pilot projects this scheme will now be reviewed before we consider developing a longer term strategy for better cleanliness and presentation of the city centre.

Keeping Cardiff Festive and Safe Christmas 2016

The BID kicked off this year’s Christmas festivities by working as part of a multi-agency approach with Cardiff Council and South Wales Police for the successful Operation Mistletoe. Cardiff BID provided financial backing for initiatives that directly supported businesses, their employees and customers over the festive period, and ensured everybody had a safe and enjoyable time with extended coverage from the taxi marshals, improved safety though targeted late night road closures and the increased provision of temporary night time public toilets.

The BID will continue to work, as part of the Night Time Economy strategy, to ensure businesses are more directly involved with managing the evening economy in future years.